Archive for the ‘media’ Tag
My relationship with newspapers

I owe a lot to newspapers. I spent the best part of a decade working for them – writing, editing, subbing, designing, training, managing – and learned a whole lot along the way.
That said, I’m not too sad about my decision to move into communications/PR/new media. My former editor and mentor wrote in his recent Christmas card to me: “It’ll be a tough year for the paper this year. You’re best off out of it.”
And indeed I am. Although I no longer work for newspapers, my relationship with them has changed more than I realised. When you’re on the news desk you feel you have to defend your content against the criticism of a very unforgiving audience.
Now, I’m the one doing the criticising, well some of it anyway. For example, today’s Daily Mail has run a front page teaser about “Cheryl Cole’s battle with the bulge“. She wouldn’t know a bulge if John Wayne Bobbit’s crown jewels turned up in her tuna nicoise! Apparently, at one point she tipped the scales at nine and a half stone and she cried. My heart bleeds.
I know from experience that this time of year is difficult in terms of quality hard news, just like the summer months when not so much happens in the way of creating content for print. But come on, Cheryl Cole fighting obesity? Hardly newsworthy. Hardly even true.
This is why news online appeals so much more. There aren’t pages of print to fill by a certain deadline, news is posted as and when it happens. It’s immediate, it’s newsworthy (usually) and with the power of RSS feeds you don’t even need to go looking for it, the news comes to you.
I still prefer sitting with a newspaper sprawled across my lap as a method of soaking up the headlines, but hopping onto the BBC News homepage usually gives you what you need in one brief glance.
While I enjoy the lengthy news features that newspapers have the time and space to explore, I could to without the celebrity skinny versus curvy debates, the double page spreads on the latest detox diet and articles like this one which totally miss the point of social networking. Grrrr.
What do you think? Is print dead? Have newspapers had their day?
Spring clean
I don’t know what it is about holidays, but I always feel motivated to sort my life out a bit when I get back. Tomorrow I head to France for a week and already I feel that the fresh mountain air will be enough to blow away the cobwebs and inject a bit of enthusiasm into Robyn’s World.
I’m looking forward to putting the following into action in March:
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Start volleyball training again, as ankle should be back to normal, and also go to korfball on Monday nights with the girls from work.
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Run (at least three times a week) to the newly opened Tesco Express store on my estate to pick up a morning newspaper – a 10 minute injection of exercise, fresh air and chance to catch up with the rest of the world.
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Use the medicine ball which is sitting on the floor at home. It’s not going to help me tone up unless I actually use it.
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Use my lunch hour to catch up on reading – CIPR reading list/PR Week and Media Guardian. I will become a font of all media and public relations knowledge.
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Eat better. The last few weeks have seen me shovel all sorts of edible evils into my mouth. It’s time to stock up on the fruit and veggies.
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Take a packed lunch to work. The cafeteria is costing me a small fortune.
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Make a list of all the unwanted things in my flat (two TVs for starters) and try and shift them on the work intranet site.
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Book my next holidays – it’s always good to have some guaranteed sunshine to look forward to. In the meantime I need to ditch the pasty look and get busy with the fake tan.
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Be more efficient at work and try and establish a proper routine.
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Make plenty of time to go dancing with the girlies and catch up with buddies back in the Shire
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